In 2022, I was engaged by Twisted Moto, a specialist motorcycle parts and accessories retailer, to design a complete ecommerce website redesign. The project involved creating comprehensive mockups for both individual components and full page layouts, intended to guide a planned Shopify implementation.

Scope of Work

The project focused entirely on design and user experience:

• Discovery & Research: Analysis of the existing site, competitor research, and understanding of Twisted Moto’s customer base and product catalog
• Component Design: Creating a comprehensive design system with reusable components for product cards, navigation, forms, and other UI elements
• Page Mockups: Full-page designs for key customer journeys including homepage, product listings, product detail pages, checkout flow, and informational pages
• Responsive Design: Ensuring all layouts worked effectively across desktop, tablet, and mobile screen sizes

Approach

I focused on creating a clean, motorcycle-aesthetic aligned design that prioritised product discoverability and a smooth path to purchase. The component-based approach allowed for flexibility in implementation while maintaining visual consistency across the site.

Outcome

While the planned Shopify implementation was ultimately unable to proceed, the design work established a clear direction for the future ecommerce presence and provided Twisted Moto with a comprehensive reference for any future website development.